〔外観〕appearance(s), outward looks; 〔見せ掛け〕show
The dish looks appetizing but it tastes awful.
He is not as [so] stupid as he looks.
A man is not to be judged by his looks.／A man is not necessarily what he appears to be.／Looks 「are deceptive [can deceive].
Although he doesn't look it, he's tough.／He is tough in spite of his (delicate) appearance.
見掛け倒しの｜deceptive; showy but worthless
It is not as [so] good as it looks.
This piece of furniture 「looks impressive [is showy], but it is poorly made.
Appearances are often deceiving.